People want to gift a friend (or themselves) a month of real mail, but they don't always know which club to pick. So they buy a Mail Club Hub gift card instead, and the person they gift it to chooses a club from the directory. If they choose yours, you get a brand-new subscriber and $10, with zero risk and zero effort on your end.
What is in it for you
- 📬A new subscriber, deliveredSomeone who chose your club gets one full month of your mail. If they love it, and they will, they stay on as a paying member.
- 💵$10 for every redemptionEach $15 gift card sends $10 your way when someone redeems it on your club. Mail Club Hub keeps $5 to run the directory.
- 🛟No risk, no costThere is nothing to pay to take part and nothing to lose.
How it works for you
- You opt in, for free Tell us you want your club to be eligible for gift card redemptions. It is optional and it costs nothing to join.
- A gifted reader picks your club Someone holding a gift card browses the directory and chooses you. They get one full month of your mail, free to them.
- You get paid and, ideally, kept You receive $10 for the redemption, and a fresh reader to win over with your mail.
Readers reach for a gift card for two reasons. They can try a club for a single month, with no subscription to set up and nothing to cancel later. Or they can gift that month to someone they love, choosing any club in the program. Both roads can end at your mailbox, and joining stays optional and free.
How to turn them into a subscriber
A gift card brings a reader to your mailbox for one month. Turning them into a regular is your move, and the first envelope is your audition: send a warm welcome with their first mailing, hint at what's coming next, and make it easy to keep going (a link or a little card pointing to your join page).
How to automate the welcome
You don't have to do this by hand. Add the new reader to your email list with a tag, and let an automation send the welcome and the gentle "want to keep it coming?" note for you. The course walks through the exact setup; the short version is one tag, one automation, done.