Every mail club is quietly sitting on the perfect audience for another one: people who still send letters, who wait by the mailbox, who say yes to a little paper joy. A cross-promo is a friendly swap. You slip a postcard or a flyer for their club into your envelope, they do the same for yours, and both of you reach readers you'd never have found alone.
Why it works
- 💌Warm introductions, not cold adsYour club arrives inside mail someone already asked for, from a creator they already trust. That is the softest sell there is.
- 🤝A trade, not a purchaseNo fees and no invoices. You each spend one insert and a stamp's worth of space, and you both come out ahead.
- 🎯Exactly the right peopleWe pair you with a club whose readers would genuinely love yours, so your insert lands with folks primed to say yes.
How it works
- You opt in, for freeTick Club Cross-Promos on your creator dashboard. That tells me you're open to a swap. Nothing is locked in yet.
- I match you with a good fitI look for a club whose readers overlap with yours in spirit, not in competition, and introduce the two of you.
- You agree what to includeA postcard, a flyer, a little sample. You each decide what goes in and how many, so it always fits your budget and your style.
- You swap inserts for a monthAdd their insert to your next batch, they add yours to theirs, and you both meet a mailbox full of new readers.
Cross-promos are the oldest trick in small mail, and they still work because they are honest. You are handing your readers something you'd genuinely enjoy yourself, from a maker you'd vouch for. Keep it light, keep it real, and only ever swap with clubs you'd be happy to be seen beside.
A few gentle ground rules
Only swap with a club you'd recommend to a friend. Keep inserts small and tasteful so they feel like a gift, not junk mail. And always tell your readers what they're looking at, so a cross-promo reads as a warm tip, never a surprise ad.